What to do when your boss doesn’t get digital

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One of the big problems with digital marketing as a discipline is its relative newness.

It’s been around a few years, but nowhere near as long as communications, fundraising or finance. Disciplines like those have been around long enough that many senior leaders in charities cut their teeth on them.

Not so with digital. That’s often new to the top brass.

That often leads to heads of digital being managed by people without a background in digital marketing themselves.

The boss can provide personal and managerial support of course. But where can digital folk turn to for discipline-specific support and inspiration?

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