Author | Arantxa HerranzThe mantra in the technology sector is that data is the new oil. To justify this categorical statement, one simply has to realise that, in both cases, we have before us a new, powerful, extremely lucrative and rapidly growing market. A circumstance that is also generating distrust given the ensuing risk of the business being managed by just a few -but highly powerful- companies.But oil no longer moves the world: information has become the commodity par excellence. Such is the value and importance of information, that experts claim that companies that are not based on data will simply cease to exist. And not just because large multinational companies have found their business and strength from extracting and analysing data, but rather because the explosion of technologies such as 5G, the Internet of Things, Big Data and analytics, are enabling us to obtain information from everything. And, as we know, information is power.This can also be applied to cities, whose managers have always wanted to know certain indicators in order to adjust their policies for the benefit of the people. Issues such as the age of inhabitants in a neighbourhood, whether people live on their own most of the time, whether they have any special needs, how many pets live in households, the size and distribution of these households, whether residents work in other neighbourhoods, what transport systems they use and other demographic issues that are essential for the efficient management of the city.
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