These days, sustainable practices aren’t just the icing on the cake: they’re a recipe for growth and profit, letting companies mitigate risks, lower costs, and shape future markets matching consumers’ beliefs. So, how can business leaders hit the right balance between what they need in the short-term and what’s best in the long-term? Is there a winning formula for combining profitability with sustainability?
Sustainability Meets Profitability
Yolanda Kakabadse Navarro
Former President of WWF International. Current Board member of the B Team and Arabesque. Quito, Ecuador
Inés García-Pintos Balbás
Founding member, Teacher and Of Counsel. DIRSE, UCM, Gabeiras&Asociados. Madrid, Spain
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