The America’s Cup is not only a sailing competition but a driver of technological and sustainable innovation. Barcelona will host what is described as the most innovative edition. After the implementation of foils to improve light wind performance and the use of Artificial Intelligence for design, now America’s Cup is committed to hydrogen to reduce the consumption of fossil fuels. This dialogue will showcase the shift America’s Cup is undertaking, setting a new paradigm for the industry while pushing the boundaries for engineering, design and sustainability.