The traditional focus on shareholder value is changing, and fast. It’s no longer just about making money; corporate purpose is also a major game-changer. For most companies, however, that doesn’t go much further than a carefully crafted statement purpose. What should corporate purpose really be about? And what should be the principles guiding it?
Corporate Purpose: from Trend to Reality
Founder B Lab Europe & B Corp Global Ambassador. B Lab Europe. Amsterdam, Netherlands