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Corporate Purpose: from Trend to Reality
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The traditional focus on shareholder value is changing, and fast. It’s no longer just about making money; corporate purpose is also a major game-changer. For most companies, however, that doesn’t go much further than a carefully crafted statement purpose. What should corporate purpose really be about? And what should be the principles guiding it?

Chair
 Daniel Truran
Daniel Truran
Managing Director at ebbf, B Corp Ambassador, Cofounder Impact Hub Madrid. ebbf.org, B Lab Europe, NOW.partners. Madrid.
Speakers
Mathias Vicherat
Mathias Vicherat
General Secretary. Danone. Paris, France
Cristina Sánchez García
Cristina Sánchez García
Executive Director. UN Global Compact Spain. Madrid, Spain
Marcello Palazzi
Marcello Palazzi
Founder B Lab Europe & B Corp Global Ambassador. B Lab Europe. Amsterdam, Netherlands
Antonio Espinosa de los Monteros
Antonio Espinosa de los Monteros
CEO. Auara. Madrid, Spain
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