Organizations are investing more in data analytics during the pandemic, according to a paper from West Monroe. A recent survey by KPMG agrees, with C-suite executives reporting that data and analytics platforms are the most common new technology to be adopted and 21% of respondents reporting their company was piloting AI and machine learning solutions.
Driving the trend is a growing realization that AI can help enterprises maximize returns on investments in tech by mining the most insights from data. For example, AI can be used to spotlight which parts of a website customers are likely to pay attention to or help retailers understand what their customers are likely to purchase.
+INFO: Venture Beat