New Murabba, a Public Investment Fund (PIF) company, is a vibrant destination at the vanguard of Riyadh’s urban development, established to embody the Kingdom of Saudi Arabia’s vision for a modern, sustainable future. New Murabba is designed in the Salmani architecture, blending advanced technologies, sustainability, and culture. This destination will become Riyadh’s modern downtown, offering a vibrant environment encompassing residential, commercial, and leisure spaces. New Murabba is a prime destination, symbolizing Saudi Arabia’s ambition and a pivotal contributor to the Kingdom’s long-term economic diversification strategy. New Murabba’s ambitious development spans a vast area and features the iconic Mukaab at its center.